Hispanic rapper Pitbull has been tapped as a keynote speaker at the Association of Hispanic Advertising Agencies (AHAA) Annual Conference.
Pitbull will take the stage with Ruben Leyva, who heads up Sony Music's U.S. Latin division.
The pair will discuss the opportunities and challenges they have faced working in the music business and in their normal lives.
"Music and entertainment are at the forefront of the Hispanization of America. Pitbull epitomizes the success Latino entertainers have had not only in the music industry but in the Hispanic consumer market as well," said Gisela Girard, AHAA chair and president/COO of San-Antonio based Creative Civilization. "The stories of Pitbull and Leyva are similar to the challenges we overcome daily in our fight to establish Hispanic marketing within the advertising industry and within our client organizations. As entrepreneurs, we can learn a lot from the experiences, adversity and ultimate achievements of these entertainment icons."
Pitbull, who also hosts his own Spanish-language show "Esquina" on Mun2, will also speak about the challenges associated with "in-culture communication."
The AHAA Conference is slated to take place October 6-8 at the Hyatt Regency in Miami.