"It's just protecting the music and the culture, like, it's people that's in the forefront of the music," Jay told radio host Lorenzo Thomas. "It's like, 'Watch the throne,' protect it. You just watch how popular music shift and how hip-hop has basically replaced rock n roll as the youth music. The same thing could happen to hip-hop. It could be replaced by other forms of music. So it's just like making sure we're putting that effort in making the best product, so we can contend with all these other music."
"With all dance music that's dominating the charts right now, indie music that's dominating the festivals and still holding off rock n roll," he continued. "Just to hold our place and make sure -- the hip-hop culture is still the most dominant form of music around the world."