Snoop Dogg Rolling Up New Cigar Brand

Snoop Dogg has been known to enjoy a -- shall we say -- relaxing smoke, so perhaps it comes as no surprise that his latest venture has him promoting a new cigar brand. The Snoop-endorsed Executive Branch Cigarillos will be offered for sale during the Coachella Festival in April, when the D-O-Double-G headlines the final day of performances with Dr. Dre. Deemed "The Gentleman's choice," Snoop is said to have hand-chosen the Dominican Republic-produced tobacco used in the cigars.

"Throughout my career I have been lucky enough to travel the world and try all different types of tobacco products," Snoop says in a statement. "During my travels throughout South America and the Caribbean, I was fortunate to encounter this tobacco company, Executive Branch, and was so impressed by their commitment to quality [far superior than all others], I knew I had to bring them to the States for all my fans to enjoy."

More styles and flavors are slated for release in 2012, and Snoop promises to ensure that "all products are up to Snoop Dogg standards."

The Executive Branch Cigarillos will be sold for $0.99 a pouch with two cigars included.
The Dominican tobacco was hand-picked by Snoop “to ensure the highest quality," according to a press release.